Watching Animations Is Most Effective at Motivating Preventive Health Actions, According to an NSYSU Study Published in a Nature Sub-Journal

When public health emergencies threaten lives and well-being, the global scientific community may have reached a growing consensus that viruses can spread through airborne aerosols, yet a critical challenge remains: how to help the public understand this complex scientific knowledge and translate it into meaningful action. A recent study by National Sun Yat-sen University (NSYSU), published in Humanities and Social Sciences Communications, the only humanities and social sciences journal under the Nature portfolio, found that animation is the most effective medium for motivating people to take concrete disease preventive actions. Based on the original science communication explainer comics and animations "The Quest of the Virosols" developed by the NSYSU Aerosol Science Research Center, the cross-national study compared three communication formats, text, explainer comics, and animation, and found that comics and animations made complex knowledge about airborne transmission of virus-laden aerosols easier to understand. Among them, animation demonstrated the strongest effect in encouraging preventive behaviors.

An interdisciplinary team led the research from the NSYSU Aerosol Science Research Center, integrating expertise from both the sciences and humanities. The corresponding authors included Professor Paichi Pat Shein from the Institute of Education, Professor Chia C. Wang from the Department of Chemistry and Director of the Aerosol Science Research Center, and Associate Professor Yuh-Yuh Li from Si Wan College. Collaborating partners from Indonesia, Malaysia, and the Philippines joined the international research team to examine communication effectiveness across different cultural backgrounds, social groups, and genders. A total of 3,217 participants from four countries, including healthcare workers, educators, and university students, took part in the questionnaire-based study comparing how three media formats conveyed scientific knowledge about the airborne transmission of virus-laden aerosols and influenced preventive behaviors.

Paichi Pat Shein explained that, compared with plain text, explainer comics and animations use character interactions, storytelling, and visual representation to lower barriers to understanding complex scientific concepts, making the mechanisms of airborne transmission of virus-laden aerosols easier to comprehend and remember. Although all three communication formats improved knowledge acquisition, animation proved particularly effective because it combines visuals, narrative development, and emotional expression, creating stronger emotional engagement and empathy. This enables viewers to better relate to the experiences portrayed and motivates them to take action. When individuals can more clearly understand, through characters and scenarios, how disease transmission may affect themselves, their families, and society, they are more likely to perceive risks and adopt preventive measures. The study also found that animation had a particularly strong effect among female participants, possibly because women tend to show greater concern for environmental issues, public health, and the well-being of others. This may be linked to empathy, the ability to understand and respond to others' feelings. Individuals who are more inclined to care for others, cooperate with society, and have pro-environmental behavioral intentions are also more likely to modify their own behaviors and adopt precautionary measures to reduce risks or minimize impacts on others. As a result, the emotional connections fostered by animation appear particularly effective in motivating such actions.

"The COVID-19 pandemic showed us that scientific evidence alone is not enough to change the world. Only when scientific knowledge is understood, emotionally experienced, and connected to people's everyday lives can it be transformed into meaningful action. Science communication is not merely about transmitting knowledge; it is about building bridges among knowledge, understanding, empathy, and action," emphasized Chia C. Wang. She noted that the study begins with aerosol science but extends into broader issues of science education, public health, and disease prevention policy, making it highly significant. The research further suggests that effective science communication not only conveys knowledge but also cultivates the essential inner capacities needed to address complex global challenges, including Openness and Learning Mindset, Critical Thinking, Systems Thinking, Empathy and Compassion, Connectedness, Communication Skills, Courage, and Conscious Use of Resources. These competencies align closely with the core principles of the Inner Development Goals (IDGs). The study further proposes that strengthening these inner capacities can facilitate the paradigm shift toward recognizing airborne transmission of virus-laden aerosols and accelerate progress toward the 9 Sustainable Development Goals (SDGs).

"The Quest of the Virosols" was originally developed during the COVID-19 pandemic to translate the complex science of airborne transmission of virus-laden aerosols into stories accessible to the general public. The educational materials have since been translated into 20 languages, helping people around the world understand the importance of airborne transmission of virus-laden aerosols. Today, the series has become the foundation of an international evidence-based study demonstrating that science communication capable of fostering empathy and engagement can serve as a powerful driver of public health, sustainable development, and societal transformation. In an increasingly interconnected world, humanity shares the same air and, ultimately, a common destiny. The research team believes that the challenge ahead is not merely generating more scientific knowledge, but ensuring that knowledge is transformed into understanding, empathy, and action that support public health, social resilience, and sustainable development.